10th June 2015
3D body scans, neuroscience and projection mapping delight audience at Meet The Future
Over 300 senior corporate and agency event buyers gathered at Central Hall Westminster yesterday to experience, discuss and engage with ground-breaking event technology at the ‘Meet The Future’ conference.
Delegates were greeted with a full ‘tech fit out’, ensuring they had the relevant smartphone apps installed to make the most of the day, before the opening keynote from neuroscientist Dr Beau Lotto. Dr Lotto drew on his neuroscience research to underline the importance of ‘real-world’ experiences, such as live events, as a way of adding meaning to the messages we receive. He went on to suggest that technology should add to the real-world experience, rather than distract from it.
New for 2015 were breakout seminars, splitting the audience into smaller groups to hear from event technology experts. These sessions experimented with a number of different event formats, such as body voting and informal seating, to demonstrate not only technology, but alternative techniques that could be applied at events in the future.
A wide variety of technology was on display in the exhibition area of the event, including 3D body scanning courtesy of Europac3D. Delegates were able to be scanned in 12 seconds, producing a 3D digital image of themselves and bringing attendees a step closer to the future of virtual conferences. Other technologies included holographic projection from Musion, projection mapping from White Light and audience interaction tools from sli.do and Glisser, amongst many others.
Maria Schuett, Head of Marketing at Central Hall and ‘Meet The Future’ conference producer, comments: “What a day! This event has been a long time in the planning, so it’s great to see it come to life. To have over 300 event planners on-site discussing technology and the impact it can have on the events industry is exactly why we started ‘Meet The Future’ some three years ago. We’ve had lots of great feedback from delegates, showing how the conference has established itself on the UK event planner schedule and how important it is to have a platform to learn, share and discuss.
“I’d like to thank everyone that was part of the conference and all those that helped make it happen. I can’t wait to see some of the innovative tech showcased at our clients’ events and how the next 12 months will shape our industry!”
Press packs from a number of the exhibitors are available here.