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6th February 2015

Over 170 event professionals discuss the event app challenge at Central Hall webinar


More than 170 online delegates joined Central Hall Westminster’s ‘Event App Challenge’ webinar yesterday to discuss financial, logistical and engagement-related considerations of event apps. Part of the Meet The Future event series by Central Hall, a panel of experts and suppliers shared their experience of app technology and answered questions sent in by the online audience.

During the session, the results of a poll run in the registration phase of the webinar were announced, revealing that 70% of event professionals feel a lack of familiarity amongst delegates is the biggest barrier to technology adoption at events, with overly complicated systems being the second largest barrier. The webinar panel, made up of Robert Dunsmore of GES, Wayne Morris of Guidebook, Richard Caelius from Eventbase and Luke Glen from DoubleDutch, discussed solutions to these issues from an app perspective, including involving the app in the fabric of the event planning and introducing it to delegates in the earliest possible communication. 

Maria Schuett, Marketing Manager at Central Hall Westminster, comments: “Registrations for this webinar were strong from the outset, which shows how relevant the subject matter is. With apps and event tech generally we’re just at the starting point of revolutionary change, so there’s still lots to come and lots to learn.

“I’m really looking forward to our Meet The Future tech conference in June, where we’ll dive deeper into other exciting tech that drives our market.”

The webinar has received praise from participants, including Viki Stapleton, Events Manager at Schroders, who tweeted: “This was a great webcast on event apps, with a strong panel. Well done!” A poll run at the end of the session revealed that over 75% of the participants felt they had gained enough of an understanding of event apps to be able to brief a supplier.

A takeaway information pack has been sent to all webinar delegates, including an app glossary and an engagement tip sheet. These are also available to download here: http://www.c-h-w.com/webinar15/. The next event of the ‘Meet The Future’ event series will be a large experiential tech conference, taking place at Central Hall on 9th June 2015. The 2014 event was significantly over subscribed and Central Hall anticipates strong demand for 2015. More information and registration can be found here: www.c-h-w.com/future.

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