6th November 2013
New Central Hall Westminster mobile site to target UK and Chinese buyers
CHW first London conference centre to launch specialist B2B mobile site
Central Hall Westminster (CHW), Central London’s largest purpose built conference centre, today announces the launch of a specialist business event focused mobile website, the first of its kind for a London based conference centre. The new dedicated mobile site has been created in response to a 70% rise in traffic from mobile devices to the CHW website, a trend which is supported by recent research by Trinity Digital Marketing that confirmed global mobile traffic now accounts for 15% of all Internet traffic.
The site will be available in both English and Mandarin from day one to maximise Central Hall Westminster’s growing customer base in the People’s Republic of China. CHW has previously recognised the importance of Chinese business tourism by producing a multi-lingual desktop site and appointing a dedicated Account Manager for the Chinese market. This commitment was recognised in April 2013 when the venue was awarded the Chinese Tourists Welcoming Award for ‘Best Internet/ Media Campaign by overseas business’.
Paul Southern, Managing Director of Central Hall, commented: “The Chinese award put CHW onto the international map and with a desktop site available in Mandarin, it was crucial that the new mobile site continued to recognise this important market with a multi-lingual function. The statistics that we are seeing from industry research make it clear that mobile web access is increasingly important and cannot be ignored.”
Maria Schuett, Marketing Manager at Central Hall, added: “Since the corporate visual ID re-launch in 2012, the CHW brand has gone from strength to strength. Mobile is yet a natural progression to drive brand integrity and meet the target audience on their terms. Findings, such as those from Distilled Marketing that concluded 57% of users won’t recommend a business if they had a bad mobile experience, show how important mobile usage has become. I am proud that Central Hall supports a progressive marketing strategy and considers a dedicated, user-friendly B2B mobile website a vital marketing platform.”
The new designs were implemented by web design and development agency Applejack, a long-standing partner of CHW. The site includes mobile-specific elements, such as image and content sliders, carousels and virtual tours, all utilising swipe and drag navigation for touch screens. Additionally the text size has been increased and the font face changed in places in order to improve legibility, along with easily accessed menus and large buttons for ease of navigation providing the user with an optimal viewing experience on multiple mobile platforms.
For more information, visit the new mobile site via mobile devices here: http://www.c-h-w.com/.
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