9th April 2013
Central Hall launches China Initiative
Central Hall Westminster, 9th April 2013
Central Hall Westminster, central London’s largest Conference and Events Centre, is launching a multi-faceted sales and marketing initiative aimed at securing business from China. The venue’s ability to attract steady growth in this market over the past two years prompts the focus on China.
The initial phase of the scheme is projected to last for two years and will consist of a focussed sales and marketing drive, the launch of a specifically Chinese targeted website and various point of sales initiatives including trade show events in Beijing, China.
Central Hall Westminster has started working with a renowned Chinese marketing expert agency. Their knowledge of the Chinese business market and understanding of the qualities Central Hall Westminster offers makes this agency the ideal partner in the development of new business relationships.
Kevin Blackman, Senior Sales Manager, has been appointed dedicated account manager. His long standing affiliation with the venue and cultural interest in China make him the ideal choice.
This week sees the launch of c-h-w.com/cn, the venue’s new Chinese website with bespoke Chinese content fully translated into Mandarin. This is backed up with a raft of new marketing collateral including brochures, banners and case studies covering the range of public and private Chinese events held at Central Hall in 2012.
The official website launch was held at COTTM, China’s largest Outbound Travel and Tourism Market trade show and Kevin Blackman was there to represent Central Hall to some of the 4,000 leading outbound tour operators from all over China. He will travel for a further 10 days, attending various business meetings with corporate clients in Beijing and other locations.
Paul Southern, Managing Director at Central Hall Westminster says: “During 2011 we were able to generate a significant interest for Central Hall Westminster as a key player for hosting Conferences and Events in the UK. It shows the Asian market is increasingly important in the years ahead and it is vital to take advantage of the growing opportunity.”