Our on-site AV partner, White Light (WL) have written a very useful blog about why choose live streaming…..

Over the past few years, the use of live streaming on events has increased exponentially. As technology becomes more readily available, event professionals are now embracing the emerging possibilities streaming offers and are using these to ensure that their event engages with as many people as possible.
We are seeing more requests of streaming as a key service at Central Hall Westminster. As a result, we’ve looked at the three most common types of streaming we’ve recently experienced and how these are allowing events of all shapes and sizes to reach as wide an audience as possible.

Private Stream for Internal Events

In today’s world of international corporations and worldwide connections, it is fairly common that not everyone you invite will be able to attend. That said, thanks to the possibilities of live streaming, those who cannot physically be there can still take part. Live streaming allows people from across the globe to be part of your event; all they require is an internet connection. And it’s not just for viewing – presenters and speakers can now reach audiences without physically attending. We have seen a large rise in the use of this type of streaming at Central Hall Westminster, particularly with graduations. For instance, if the family of an international student are unable to make the trip to London, the streaming of the event means they can share the experience of the day(s).

Public Stream to Create Engagement

In contrast to private closed door events, streaming also allows you to extend your reach and participation for public events. Events such as product launches, press conferences and even award ceremonies all vie to have as wide an audience as possible; extending well beyond a building’s seating capacity. Therefore, streaming allows these events to open up to a whole new audience; engaging with people it wouldn’t previously have been able to. Similarly, with platforms such as Facebook Live and Youtube, these have completely transformed content delivery mechanisms as they have lowered the barriers to entry and made streaming easier and most cost effective than ever before.

Ease of Use in Managed Venues

Live streaming is not only important in terms of accessing specific audiences but can also be extremely practical. For instance, in certain historic venues, the cabling infrastructure means it can often be difficult to move content from one room to another. Because the price point has reduced significantly for streaming in recent times, we are now in a position to actually send the content into the ‘cloud’ and back down into another room as an easy and reliable way of distribution in iconic venues such as Central Hall.